Social Networks - 21st Century Marketing

Social networks such as Linkedin, Facebook, MySpace, and others are the key to marketing to the new generation. Engaging them in conversations on the web instead of simply talking to them through traditional media has such a dramatic effect. How you may ask?

I recently had the pleasure of attending a lunch in featuring Larry Weber from the company Digital Influence Group. Mr. Weber has been in the marketing industry for many years, and has successfully run marketing campaigns for companies such as GM, IBM, Coca-Cola, Pfizer, and many more. Mr. Weber was kind enough to share some knowledge from his book, "Marketing to the Social Web: How Digital Customer Communities Build Your Business" and let me tell you it was fantastic! I definitely recommend any small business owner to pick it up...