You've all heard the acronym thrown around, CRM. But what are they talking about, and do you need it? Well, the answers to those questions are Customer Relationship Management Software and yes.
CRM Software is a marketer's best friend. Tracking, emailing, scheduling and overall performance can be monitored using this software. In the landscaping industry, it is perhaps one of the most underused tools out there. It could bring in thousands and thousands of extra revenue if used correctly.
If you have a website, it's almost a must to have CRM Software. Information gathered on signup sheets and product request forms can be funnelled automatically into your CRM software for easy analysis.
One of the best CRM software, ACT! has free demos and list the benefits and tools their software has to offer.
Having a CRM program in place can also help you easily contact your customers for followup offers and additional specials through email or traditional mail.
Friday, July 25, 2008
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