For years landscapers have used picture portfolios to help sell jobs to consumers. Pictures of their company's best work have been put together in a photo album picked up from a local Walmart. This is all well and good, but marketing is like a cold; you want it to be contagious.
That's why maybe trying something different when asking for referrals is in order. Shutterfly.com and other online picture stores allow consumers to put together professional printed, professional quality, keep-sake photo books for as little as $30. A great idea any landscaper can do is to take pictures throughout a project, take pictures of the project completed, load the pictures onto Shutterfly.com and create a professional photo book with your customers name and your logo and contact information everywhere.
Not only will this be a classy touch that will get you talked about, but when that customer shows their friends and family pictures of the job, your name and logo will pass on quicker than a cold!
Thursday, September 4, 2008
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