tag:blogger.com,1999:blog-12431795696856454082011-04-21T16:58:30.779-04:00How to Effectively Market your Landscape Company; and not spend a fortune doing it!Shaun Kanaryhttp://www.blogger.com/profile/03025701357773026817noreply@blogger.comBlogger151100tag:blogger.com,1999:blog-1243179569685645408.post-18961384956333808082009-01-27T12:03:00.002-05:002009-01-27T12:20:43.400-05:00

I know in this tough economic time, many of you are seeking to add new customers and bolster new sales QUICKLY. However, the easiest and quickest sell is not to completely new customers; it's to existing customers for additional services.Let's look at an example of the possible outcome:Direct Mail to Purchased List:$75 (List of 1000 people) + $420 in postage + $460 in printing costs = $9553% of

Shaun Kanaryhttp://www.blogger.com/profile/03025701357773026817noreply@blogger.com1tag:blogger.com,1999:blog-1243179569685645408.post-39336504511452038082008-09-04T16:08:00.003-04:002008-09-04T16:17:23.388-04:00

For years landscapers have used picture portfolios to help sell jobs to consumers. Pictures of their company's best work have been put together in a photo album picked up from a local Walmart. This is all well and good, but marketing is like a cold; you want it to be contagious. That's why maybe trying something different when asking for referrals is in order. Shutterfly.com and other online

Shaun Kanaryhttp://www.blogger.com/profile/03025701357773026817noreply@blogger.com0tag:blogger.com,1999:blog-1243179569685645408.post-539540609599545432008-08-15T14:43:00.004-04:002008-08-15T15:33:35.925-04:00

For those of you who do not have a website there is a website that will give you a quick and easy way to get one at absolutely no cost to you, even giving you your own distinctive website address. Well actually, you're already there.That's right, Blogger can have you up and running in nearly minutes. Posting pictures writing content and other website tasks have never been easier. To get started,

Shaun Kanaryhttp://www.blogger.com/profile/03025701357773026817noreply@blogger.com0tag:blogger.com,1999:blog-1243179569685645408.post-634557076286273412008-08-14T17:27:00.003-04:002008-08-14T17:31:51.164-04:00

Craig's List is the new marketplace for generation "Next."Postings are free and they do get responses. The downside is that your advertisement is only valid for seven days. But for the cost, well worth it.So get busy and add an ad on Craig's List to gauge it's performance. To track it, you may want to put on a special "Craig's List" offer, allowing you to track your leads.

Shaun Kanaryhttp://www.blogger.com/profile/03025701357773026817noreply@blogger.com0tag:blogger.com,1999:blog-1243179569685645408.post-72950592353639593342008-07-25T15:39:00.002-04:002008-07-25T15:58:45.974-04:00

You've all heard the acronym thrown around, CRM. But what are they talking about, and do you need it? Well, the answers to those questions are Customer Relationship Management Software and yes. CRM Software is a marketer's best friend. Tracking, emailing, scheduling and overall performance can be monitored using this software. In the landscaping industry, it is perhaps one of the most

Shaun Kanaryhttp://www.blogger.com/profile/03025701357773026817noreply@blogger.com2tag:blogger.com,1999:blog-1243179569685645408.post-81913273455753423252008-05-27T14:17:00.003-04:002008-05-27T14:26:25.668-04:00

Social networks such as Linkedin, Facebook, MySpace, and others are the key to marketing to the new generation. Engaging them in conversations on the web instead of simply talking to them through traditional media has such a dramatic effect. How you may ask? I recently had the pleasure of attending a lunch in featuring Larry Weber from the company Digital Influence Group. Mr. Weber has been in

Shaun Kanaryhttp://www.blogger.com/profile/03025701357773026817noreply@blogger.com1tag:blogger.com,1999:blog-1243179569685645408.post-23917069708026327142008-03-18T10:29:00.003-04:002008-03-20T15:28:34.232-04:00

Everyone knows those favorite lyrics.Your company has a unique and special story to tell, so tell it! Not just by word of mouth, but also on your website!Landscape marketing starts with telling a story that is unique, powerfull, and creative! There are thousands of companies out there, tell them why you're different! But don't "vomit" your story on the site. Just give them enough to wet their

Shaun Kanaryhttp://www.blogger.com/profile/03025701357773026817noreply@blogger.com0tag:blogger.com,1999:blog-1243179569685645408.post-61337191139169309662008-03-13T15:02:00.004-04:002008-03-13T15:07:45.708-04:00

You now have 5 seconds. That's the average time a consumer will spend on your website, if they cannot find what they want, before they get up and go. Effective Internet marketing starts with a clear and simple website. Don't make your site to hard to navigate through, because people won't. What you may find interesting, others may not. In fact, ask some of your current customers to look at

Shaun Kanaryhttp://www.blogger.com/profile/03025701357773026817noreply@blogger.com0tag:blogger.com,1999:blog-1243179569685645408.post-22024501107184890882008-03-03T10:26:00.003-05:002008-03-05T13:24:25.766-05:00

That's right! Our friends at Google has made it possible to have an attractive, easy to use portfolio right on the Internet.Picassa is Google's photo organizer on the web. Here you can upload your images easily, and make them available to others on the Internet. The best part of this, is that it's FREE!With the ease of a few clicks, you can have your images on the Internet, able to be seen by all

Shaun Kanaryhttp://www.blogger.com/profile/03025701357773026817noreply@blogger.com0tag:blogger.com,1999:blog-1243179569685645408.post-48932354323140793762008-02-23T22:32:00.004-05:002008-02-23T22:55:41.970-05:00

We've all seen them before.  "Contact us by filling out this form."  Sounds easy enough, right?  Sometimes companies go overboard on their forms and try to obtain every bit of information possible.  The problem is that you don't need every bit of information to contact a customer.  Remember, the key to any good form is keeping it simple.   The average Internet visitor gives a webpage five seconds

Shaun Kanaryhttp://www.blogger.com/profile/03025701357773026817noreply@blogger.com0tag:blogger.com,1999:blog-1243179569685645408.post-13192791248907162122008-02-18T15:14:00.004-05:002008-03-05T13:24:49.674-05:00

This is a great question. But to answer it, you have to ask yourself another question.How much energy am I going to put towards it?"Well, if I'm hiring someone else to do it, I don't want to spend any time on it." If this is the answer you're thinking of, I'm guessing you should spend only a couple hundred dollars at most.The point of this question and this post is that a website is a living and

Shaun Kanaryhttp://www.blogger.com/profile/03025701357773026817noreply@blogger.com0tag:blogger.com,1999:blog-1243179569685645408.post-9604936441433865802008-02-16T14:57:00.002-05:002008-02-15T15:12:04.030-05:00

You Tube has millions of hits a day. One out of ten internet users have a Blog. Nine out of every ten internet users log on to view video or listen to something. What's the point of that statement?You and your business can use that to help promote your company! Think outside the box when it comes to your website. Offer tips, videos, podcasts, or even start a blog! People are looking for

Shaun Kanaryhttp://www.blogger.com/profile/03025701357773026817noreply@blogger.com0tag:blogger.com,1999:blog-1243179569685645408.post-43880178011706744912008-02-15T14:46:00.002-05:002008-02-15T14:56:40.392-05:00

I'm sure that you're in the business for some reason. Probably because you can do something that no one else can. Something that makes you unique. Seth Godin calls it "your free prize inside," meaning that it's the little reason that makes people buy. Soon as you start concentrating on the thing that makes you different, promote the heck out of it! The biggest mistake is that you try to be

Shaun Kanaryhttp://www.blogger.com/profile/03025701357773026817noreply@blogger.com0tag:blogger.com,1999:blog-1243179569685645408.post-43260803829519547272008-02-14T10:17:00.000-05:002008-02-14T13:25:13.728-05:00

Websites. Every one seems to have them, so now is the time to jump on board! Gone are the days where landscapers carry a large portfolio book with pictures of past jobs.Websites are a great way to post pictures of previous jobs, company information, services offerred, and even gather payment from customers.But beware, many web developers do not know how to create a website for our industry. Most

Shaun Kanaryhttp://www.blogger.com/profile/03025701357773026817noreply@blogger.com0tag:blogger.com,1999:blog-1243179569685645408.post-60134600952118731362008-02-13T13:13:00.000-05:002008-02-14T13:22:56.169-05:00

Here's the thought around the yellow pages:So you open up a landscaping company and you take out an add in the Yellow Pages. But you find out that there is more than one. So you spend $5000 placing a text add in several Yellow Page listings around the county and just wait for the business to pile in...But let me ask you this: When was the last time you used the Yellow Pages to find something?

Shaun Kanaryhttp://www.blogger.com/profile/03025701357773026817noreply@blogger.com0